1Ernesto
FollowHappy in Her Favorite Tie-dye and Floppy Hat
This fun lady stood out in the crowd at the Silver City Jazz Festival last summer. I wanted to frame this differently to make it stand out in my gallery. After ...
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This fun lady stood out in the crowd at the Silver City Jazz Festival last summer. I wanted to frame this differently to make it stand out in my gallery. After using many types of frames including key hole framing I decided this was the most striking.
In the 1960s, tie-dye was brought to America through the hippie movement. Before tie-dye became popular, Rit Dye was struggling. Don Price, a marketer for Hellmann's Mayonnaise, began a marketing campaign for the dye in Greenwich Village, where many hippies lived. He went door to door, looking for artists who would use Rit for tie-dyeing. Then Will and Eileen Richardson became involved, two retired artists who made tie-dye pieces that Price showed to designers and fashion editors. After clothing designer Halston started using tie-dye in his designs, stars such as Janis Joplin were wearing it. Soon enough, tie-dye became a bandwagon the entire youth generation jumped on.
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In the 1960s, tie-dye was brought to America through the hippie movement. Before tie-dye became popular, Rit Dye was struggling. Don Price, a marketer for Hellmann's Mayonnaise, began a marketing campaign for the dye in Greenwich Village, where many hippies lived. He went door to door, looking for artists who would use Rit for tie-dyeing. Then Will and Eileen Richardson became involved, two retired artists who made tie-dye pieces that Price showed to designers and fashion editors. After clothing designer Halston started using tie-dye in his designs, stars such as Janis Joplin were wearing it. Soon enough, tie-dye became a bandwagon the entire youth generation jumped on.
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