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iancartwright

WSAW2013_00784



Autumn and Winter collection from Manchester's Whispering Smith

Autumn and Winter collection from Manchester's Whispering Smith
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The Contributors ProjectTop 30 class week 1

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Behind The Lens

Location
The model is sitting on the steps of Altrincham market.
Time
It is late morning.
Lighting
The sun is still low enough to cast interesting shadows. There was no need for fill as te stonework to the model's left was filling in the shadow on her face.
Equipment
The camera was a Nikon D300 Aperture f/9 ISO 200 Shutter 1/500 Focal Length 80mm
Inspiration
I was working for Whispering Smith, a Manchester fashion house, on their knitwear range. They chose the general area location which was convenient for using a hairdressers as a base to prepare the models. My job was to quickly utilise the place to capture interesting angles. The weather threw at us sun, cloud and snow.
Editing
No special post processing was needed, just optimising the images.
In my camera bag
I usually have a couple of Nikon bodies and three zoom lenses going from 18mm to 200mm. I have a folding reflector and 2 flash heads with small diffusers and a large diffuser.
Feedback
There is not a lot of time to ponder with such shoots, so the quicker you can decide on an angle, the more garments you can get through. It's important that speed does not mean you sacrifice quality, so you must carefully check you have nailed the technique. Check histograms, sharpness and composition before moving on. You need to choose models who will understand what you are after and pose naturally well, as there isn't enough time to build up a mood. You need to train your eye to spot a composition and to recognise the best perspective so you select an appropriate lens first time.

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