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iancartwright

WSAW2013_01204



Brave Soul Knitwear for Whispering Smith

Brave Soul Knitwear for Whispering Smith
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Awards

Top Shot Award 21
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DavePaul43 mathiasdarmell jdelmonte219 jonasweiss James-Evans troytrachsel
Superb Composition
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All Star
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Absolute Masterpiece
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Outstanding Creativity
Bordaine
Magnificent Capture
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Behind The Lens

Location
The photo was part of a fashion shoot for Manchester's Whispering Smith in the small town of Altrincham in Cheshire, UK.
Time
It was taken at around 3 pm on a March day which had the full gamut of spring weather, sunny one moment, then snowing another.
Lighting
The light was very soft as the sky was overcast.
Equipment
Nikon D300 1/500th with a Nikkor 80-200mm at f3.5.
Inspiration
This was one of many fashion shots for Whispering Smith's Brave Soul brand taken with 2 female models, 2 male models, a designer/art director, an assistant, a hairdresser and a make-up artist. My job was to photograph the garments on the models in interesting places, working in 2 locations in the town, one urban, the other around a lake.
Editing
Post processing was kept to basic optimisation.
In my camera bag
My bag can be carried or fitted with wheels, which can be useful as I rarely work with an assistant. I usually have a tripod or sometimes a monopod because I believe the most likely cause of failure is camera shake. I usually like to use long lenses for model shots for the perspective and ability to separate the background, so I have an 80-200mm Nikon f 2.8 zoom. I also have a 28 to105mm f3.5 to f4.5 as well as, probably my most used lens, an 18 to 50mm f2.8. I have a spare body and 2 flash guns, remote trigger and diffuser.
Feedback
On a fashion shoot with lots of garments to get through, it is essential that you are prepared to go with whatever weather and lighting presents itself, and adapt accordingly. The challenge is to still come up with amazing images whatever.

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