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PIETRO BECCARI: For our Design District boutique, we wanted the store concept to reflect the culture of its location—the colors, the energy, the influence of ...
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PIETRO BECCARI: For our Design District boutique, we wanted the store concept to reflect the culture of its location—the colors, the energy, the influence of design in the area. We had also recently opened a new store in SoHo in New York that incorporated exposed brick and raw materials, and we decided to play with this same idea for the Design District location.
We had worked with Johanna Grawunder previously for our “Un Art Autre” traveling fur exhibition in Asia and were very impressed with her work. When we began plans for the Design District store, we approached her again, as we liked the idea of working with an artist for the facade, and she was a natural fit for the collaboration. Her use of light and color worked very well with the overall design concept we had in mind and perfectly reflected the vibe of the store’s location within the Design District.
Source: https:--www.whitewall.art-design-pietro-beccari-fendis-miami-design-district-home
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We had worked with Johanna Grawunder previously for our “Un Art Autre” traveling fur exhibition in Asia and were very impressed with her work. When we began plans for the Design District store, we approached her again, as we liked the idea of working with an artist for the facade, and she was a natural fit for the collaboration. Her use of light and color worked very well with the overall design concept we had in mind and perfectly reflected the vibe of the store’s location within the Design District.
Source: https:--www.whitewall.art-design-pietro-beccari-fendis-miami-design-district-home
Read less
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