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Location
this photo was shot in the show room of a classic car rental partner we use to source classic vehicles for projects
Time
we set up in the morning and started shooting around 2pm we started taring down around 4 pm
Lighting
we used black flags and backdrops to block out the view of the show room and the reflections of the neon lighting. The other aspect of the lighting was recreating night street light so we had several small strobes with red and orange gels firing to create the lighting effect. We also fired puffs of the fog machine to create the smog light screen.
key light on the model is a 1m85 para camera right
Equipment
This was shot on my Mamyia 645 AFD with an AF 80mm 2.8 lens
a total of 5 lights were used. 3 bowens 300W strobes on the front and 2 speedlights on the back
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Inspiration
this project was for an expo at the famous palm beach Casino in Cannes. the Theme was "Jeu Hassard, Cinema" (Games, luck, cinema)
We looked at interpreting the character of lady luck.
Editing
the cityscape was added in post processing, reflections in the windows to match the city lights as well as the light glare in the car lights were added in post processing
In my camera bag
In the studio I usually shoot Medium Format (Usually My hasselblad H39)
On the go I love my Canon rebel, it's light and easy to pull out, I have my nifty 50 for portraits and my sigma 18-200 for anything else
Feedback
Relationships are as important as your camera skills.
This shot looks the way it does because of our stylist, makeup artist, and hair stylist.
Planning and communicating with the creative team and the talent (model) from the beginning of the project.Communicating expectations, listening to feedback, creating a mood board. This can be on pintrest, a facebook group chat.
Allot of ideas may come from these discussions, good ideas, but editing is important to have a strong final image. Keep the other ideas in the back of your mind for future projects
Planning logistics is also important a good production schedule always has flexibility to overcome any curve balls. always have a backup model briefed on the project just in case anything happens.
Trust your instincts and always try to have a global view of the project with a realistic approach to where you are at and how to get to the final product.
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