This is an interesting shot as it was in fact taken in the midday sun outside, when it looks like it is inside in minimal light. I managed to get this result by playing around with the HDR settings in Photomatix - especially the Details Enhancer feature, Shadow Clipping. The result makes it seem as if there is a shaft of light beaming onto the bumper of this SS creating visual interest. I also brightened up the SS logo in Photoshop. Setup - 500D, 18-55mm